HANSNAP was first conceptualized by Justis Earle while in San Francisco at a death metal concert with his wife. Earle was crowd surfing and wanted film the experience on his phone, but wouldn’t risk losing it in the mosh pit. Immediately after the concert, the couple began contemplating what this gadget would look like over glasses of wine (it was Valentine’s Day after all). Earle went home to Santa Cruz the following day and began working on a prototype made from a belt buckle and an old surf leash.

HANSNAP is described as a ‘hand-mounted Smartphone filming system’, because it essentially turns your phone into a wearable camcorder with a back of hand stowage option that allows hands free filming. The system is comprised of a custom strap that grips your hand while an adjustable arm is fastened to a phone, tablet, GoPro, etc. This allows for a range of filming positions designed to bring stability and security during activities, on the job, or travel. The front-facing position is reminiscent of how one would hold an old-school camcorder. Fold the phone onto the back of the hand where industrial strength Velcro holds it in place for hands-free filming or to use while exercising, cycling, or anything else one might need to do with free hands and a readily available phone. Because the universal adaptor plate is connected with a quick disconnecting mechanism, the hand strap mechanism easily connects to provide stability across multiple devices (phones, tablets, GoPro, etc.).

The company was started by Earle at an incubator in Santa Cruz, California called Slingshot which was founded by local successful entrepreneurs Andy Van Valer and Ian Utile. Van Valer was part of Philippe Kahn’s team that created the first camera phone in 1997 (Kahn sent the first camera phone picture of his newborn daughter). Utile co-founded Kukui, a custom marketing platform that landed #76 on Inc. 5000 in 2015. After initially failing to raise 90k on their initial Kickstarter campaign, Earle turned to private capital to raise the money required to develop HANSNAP and landed a few notable investors. One investor in particular was the previous CFO of Speck Products who led their acquisition to Samsonite for 85M in 2014.

As of this writing, HANSNAP has raised over 110% of its funding goal on Kickstarter. They have partnered with DEATHLENS, a skate-centered phone case and lens manufacturing company to offer a complete mobile filming kit that comes with the HANSNAP unit, a case, a wide angle lens, and the widest fisheye lens offered for smartphones. A single HANSNAP unit will retail for around $30, they are offering the product on  Kickstarter for $25 through Thursday 12/3 Check out HANSNAP on Kickstarter here: http://kck.st/1kaVkWX

HANSNAP allows for a full grip.

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Photo Credit: Christopher and Company

About The Author

Meg is the PR Coordinator for CircleClick and a writer for MobileFOMO and WearableFOMO. She is from Erie, Pennsylvania and has a BA in Public Relations from Penn State University. She moved to San Francisco shortly after graduating in 2010. Since moving to SF, she has contracted for the Academy of Art University's Marketing team, LinkedIn's Recruiting Team, and is excited to be pursuing her passion for writing and PR in her current roles.

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